Building a Lead Gen Tech Stack on a Budget

What Is a Lead Gen Tech Stack?

A tech stack is the combination of tools you use to accomplish a goal. For lead generation, your stack needs to cover four areas: finding leads, organizing them, reaching out, and tracking results. The good news is you can cover all four for under fifty dollars per month.

The Budget Lead Gen Stack

1. Lead Finding: Easy Email Finder

Easy Email Finder is the foundation of this stack. It searches Google Maps for businesses in any niche and location, then scrapes emails directly from their websites. The pay-per-lead model means you control costs precisely — no wasted monthly subscription fees.

2. Lead Organization: Google Sheets (Free)

Export your leads as CSV and manage them in Google Sheets. Create tabs for different campaigns, use data validation for status tracking, and share with your team at no cost. Google Sheets handles hundreds of leads without breaking a sweat.

3. Email Outreach: Gmail + Streak (Free Tier)

Gmail is your outreach engine. The free Streak CRM extension adds email tracking (open and click rates), mail merge, and pipeline management directly inside Gmail. The free tier covers up to two hundred tracked emails per day.

4. Follow-Up Automation: Streak Sequences or Mixmax (Free Tier)

Automate your follow-up sequences so leads who do not reply get a second and third touch automatically. Both Streak and Mixmax offer free tiers that handle basic sequences.

5. Email Verification: Reoon or MailTester (Pay-as-You-Go)

Before sending campaigns, verify your email list to keep bounce rates low. Reoon and MailTester charge fractions of a cent per verification — cheap insurance for your sender reputation.

Total Monthly Cost

• Easy Email Finder: Pay only for leads you need
• Google Sheets: Free
• Gmail: Free
• Streak CRM: Free tier
• Email verification: A few dollars per batch

For less than fifty dollars per month, you have a complete lead generation, outreach, and tracking system. Compare that to hundreds per month for an all-in-one platform like Apollo or ZoomInfo.

When to Upgrade

This stack works well until you are handling more than five hundred leads per month or need team-wide features. At that point, upgrade to a paid CRM like Pipedrive or HubSpot Sales Hub. But start lean, prove the process works, and scale from there. Use Easy Email Finder to get your first batch of leads and see results before investing more.