How to Integrate Lead Generation with Your CRM

Why Integration Matters

If your lead generation tool and your CRM live in separate silos, you are losing time and leads. Every manual step between finding a lead and entering it into your CRM is a chance for the lead to get lost, forgotten, or delayed. Integration eliminates that gap.

The Basic Integration Flow

1. Generate leads. Use a tool like Easy Email Finder to find business emails from Google Maps.
2. Export the data. Download your leads as a CSV file with all relevant fields — name, email, phone, website, location.
3. Import into your CRM. Upload the CSV and map fields to your CRM's contact properties.
4. Trigger automation. Set your CRM to automatically assign leads to a sales rep, add them to a pipeline stage, or start an email sequence.

CRM-Specific Integration Tips

HubSpot: Use the CSV import tool under Contacts > Import. Map "email" to the Email property, and HubSpot will automatically deduplicate against existing contacts. Set up a workflow to tag imported leads with their source.

Pipedrive: Go to Contacts > Import data > From a spreadsheet. Pipedrive lets you create deals automatically for each imported contact, dropping them straight into your pipeline.

Zoho CRM: Use the Import Leads module. Zoho supports field mapping and duplicate detection. You can set assignment rules to distribute leads across your team.

Advanced: Zapier and Make Integrations

For a more automated workflow, use Zapier or Make (formerly Integromat) to connect your tools:

• Trigger: New row added to a Google Sheet
• Action: Create a new contact in your CRM
• Action: Send a Slack notification to your sales team
• Action: Add the contact to an email sequence

This way, every lead you add to your master sheet from Easy Email Finder automatically flows into your CRM and triggers your outreach sequence — zero manual work.

Measuring the Impact

Once your integration is running, track these metrics in your CRM: leads imported per week, time from import to first contact, response rate by lead source, and conversion rate. These numbers tell you whether your lead generation is actually driving revenue.