How to Reach Shopify Store Owners by Email

The Shopify Ecosystem Is Massive

Shopify hosts millions of active online stores, making it one of the largest e-commerce platforms in the world. Behind each store is an owner, an entrepreneur who needs tools, apps, services, and partners to grow their business. For Shopify app developers, marketing agencies, fulfillment providers, and B2B service companies, these store owners are prime prospects.

But how do you find them? Shopify does not publish a directory of its merchants. There is no public database of Shopify store owners with their email addresses. And because most Shopify stores are online-only businesses, they do not appear in Google Maps or local business directories.

How to Identify Shopify Stores

The key to finding Shopify store owners is tech stack detection. When you know a website is running on Shopify, you know the owner is a potential prospect for anything Shopify-related. There are several ways to identify Shopify stores:

Manual detection: You can check a website's source code for Shopify signatures like "cdn.shopify.com" in the HTML. This works but is tedious when you need to check hundreds of sites.

Browser extensions: Tools like BuiltWith and Wappalyzer can identify the tech stack of any website you visit. Useful for one-off research but not scalable.

Automated detection with Easy Email Finder: Easy Email Finder includes built-in tech stack detection. When you run a digital business search and enrich the results, the tool automatically identifies which websites are running Shopify, WooCommerce, BigCommerce, Magento, and other e-commerce platforms. This is by far the fastest way to build a list of Shopify stores with verified email addresses.

Step-by-Step: Finding Shopify Store Owner Emails

Here is a practical workflow for building a list of Shopify store owner contacts:

• Step 1: Choose a product niche. Shopify stores span every product category imaginable. Narrow your search to a specific niche like "organic skincare," "fitness apparel," "pet accessories," "specialty coffee," or "home decor." This ensures your outreach is relevant.
• Step 2: Use Digital Business search. In Easy Email Finder, switch to Digital Business mode and enter a query like "organic skincare online store" or "fitness apparel e-commerce."
• Step 3: Enrich the results. The enrichment process crawls each store website, extracts the owner's email address, detects the tech stack (including Shopify), and pulls social media links.
• Step 4: Filter for Shopify. Review the tech stack data in your results and identify which stores are running on Shopify. These are your primary targets.
• Step 5: Export and outreach. Export your Shopify store list as a CSV and import it into your email outreach tool.

What to Say to Shopify Store Owners

Shopify store owners receive a constant stream of emails from app developers, agencies, and service providers. To get their attention, you need to demonstrate that you understand their specific challenges:

For Shopify app developers: Explain exactly what your app does and how it solves a problem they likely face. Use metrics like "merchants using our app see a 15% increase in average order value." Offer a free trial so they can test it risk-free.

For marketing agencies: Reference their specific product niche and show you understand their target customer. "I noticed you sell organic skincare products. We help Shopify stores in the beauty niche increase ROAS on Facebook ads by optimizing creative and targeting." This is far more compelling than a generic agency pitch.

For service providers: Whether you offer fulfillment, photography, copywriting, or accounting, connect your service to their specific pain point. "Most Shopify store owners spend 8-10 hours a week on bookkeeping. Our service handles it for a flat monthly fee."

Advanced Strategies for Shopify Prospecting

Beyond basic search and outreach, here are some advanced strategies for Shopify store prospecting:

Target stores by revenue signals. Stores with extensive product catalogs, frequent new arrivals, and active social media presences tend to be generating meaningful revenue. These are the stores most likely to invest in tools and services.

Look at their installed apps. Some Shopify stores display badges or integrations from other apps. If they are already using complementary tools, they are more likely to be open to yours.

Combine with social media research. Easy Email Finder extracts social media links along with the email address. Use the store owner's Instagram or Twitter to understand their brand, audience, and recent activity before reaching out.

Pricing and Getting Started

Easy Email Finder charges $0.25 per email with no subscription required. You get 5 free email lookups when you create an account. A list of 100 Shopify store contacts costs just $25, making it one of the most affordable ways to build an e-commerce lead list.

For more e-commerce prospecting strategies, see our guide on finding e-commerce store owner emails. For a comparison of digital vs. local lead generation approaches, read digital business vs. local business lead generation.

Start finding Shopify store owner emails at easyemailfinder.com.