How to Find E-Commerce Store Owner Emails

The E-Commerce Prospecting Opportunity

There are millions of e-commerce stores operating worldwide, and the number is growing every year. These online retailers are constantly looking for tools, apps, and services to help them grow their sales, streamline their operations, and improve their customer experience. If you sell anything that serves e-commerce businesses, from Shopify apps to fulfillment services to marketing tools, these store owners are your ideal customers.

The problem is that most e-commerce stores do not have a physical location. They run from spare bedrooms, garages, and co-working spaces. They are invisible to local business directories and Google Maps. You cannot find them using traditional lead generation tools designed for brick-and-mortar businesses.

Digital Business Search: Built for E-Commerce

The Digital Business search mode on Easy Email Finder solves this problem. Unlike the Local Business mode that searches Google Places, Digital Business mode searches the open web for online stores, crawls their websites, and extracts contact email addresses. It also detects the tech stack each store is running on, which is invaluable for e-commerce prospecting.

Why does tech stack detection matter? Because if you sell a Shopify app, you need to know which stores are on Shopify. If you offer WooCommerce development services, you need WooCommerce stores specifically. Easy Email Finder identifies these platforms automatically during the enrichment process, saving you hours of manual research.

Step-by-Step: Finding E-Commerce Store Owner Emails

Follow this process to build a targeted list of e-commerce store owners in your niche:

• Step 1: Pick a product niche. "E-commerce store" is too broad. Narrow down to a specific product category like "organic skincare store," "pet supply shop online," "handmade jewelry store," or "fitness equipment e-commerce." Niche-specific searches produce more relevant results.
• Step 2: Select Digital Business mode. In Easy Email Finder, switch to the Digital Businesses search mode to target online-only companies.
• Step 3: Run your search and enrich. Enter your niche keyword, run the search, then enrich the results. The tool crawls each store website and extracts emails, tech stack info, and social media links.
• Step 4: Segment by platform. Review the tech stack data and segment your list by e-commerce platform: Shopify, WooCommerce, BigCommerce, Magento, Squarespace, and others. This lets you tailor your pitch to each platform.
• Step 5: Export and outreach. Export your segmented list as a CSV and import it into your outreach tool of choice.

Effective Search Queries for E-Commerce Stores

The search query you use has a major impact on the quality of your results. Here are some queries that work well for different e-commerce niches:

• "online clothing store" or "women's fashion boutique online"
• "organic food delivery" or "specialty coffee online store"
• "home decor shop online" or "handmade furniture store"
• "pet supplies e-commerce" or "online pet store"
• "sustainable products online" or "eco-friendly store"

You can also search by platform specifically, such as "Shopify store" combined with a product category. The digital business search is flexible enough to handle these variations.

Using Tech Stack Data to Personalize Outreach

One of the most powerful features for e-commerce prospecting is the tech stack detection built into Easy Email Finder. When the tool crawls a store website, it identifies technologies like:

• E-commerce platforms: Shopify, WooCommerce, BigCommerce, Magento
• Analytics tools: Google Analytics, Hotjar, Mixpanel
• Marketing tools: Klaviyo, Mailchimp, Omnisend
• Payment processors: Stripe, PayPal, Square
• Customer support: Zendesk, Intercom, LiveChat

This data lets you write hyper-personalized cold emails. Instead of a generic pitch, you can say something like: "I noticed your Shopify store is using Klaviyo for email marketing. Our app integrates directly with Klaviyo and can increase your email revenue by 15-20% through better segmentation." That kind of specificity gets replies.

Pricing for E-Commerce Lead Generation

Easy Email Finder uses pay-as-you-go pricing at $0.25 per email. There is no subscription and no monthly minimum. You get 5 free lookups when you sign up, which is enough to test the tool and verify the quality of results for your specific niche. For a list of 200 e-commerce store contacts, you would pay $50 total.

For more on reaching store owners, see our dedicated guide to reaching Shopify store owners by email. If you are interested in the broader comparison between online and offline prospecting, check out digital vs. local business lead generation.