How to Find Decision-Maker Emails at Any Company

Why Finding Decision Makers Matters

Sending your pitch to a generic info@ email address is like throwing a message in a bottle. To close deals, you need to reach the person who actually has the authority to say yes. Here's how to find their email address.

Step 1: Identify Who the Decision Maker Is

Before you search for an email, figure out who you need to reach. For small businesses (under 50 employees), the decision maker is usually:

• The owner or founder
• The general manager
• A partner or co-owner

For larger companies, you may need to target a department head, VP, or director depending on what you're selling.

Step 2: Check the Company Website

Start with the company's "About" or "Team" page. Many businesses list their leadership team with bios and sometimes direct email addresses. Even if no email is listed, knowing the decision maker's name is a huge advantage.

Step 3: Use Google Places Data

For local businesses, Google Places listings often link to the business website where contact information lives. Easy Email Finder automates this by searching Google Places for your target businesses and then crawling their websites to extract email addresses.

Step 4: Try Email Pattern Matching

Once you know someone's name and company domain, most email addresses follow predictable patterns:

1. john@company.com
2. john.smith@company.com
3. jsmith@company.com
4. j.smith@company.com

Test the most common patterns using an email verification service to see which one is valid.

Step 5: Check Social Media

LinkedIn profiles sometimes show email addresses (even without Premium). Twitter/X bios and Facebook business pages are also common places where business owners share their email for inquiries.

Step 6: Look for Press Mentions and Interviews

If the decision maker has been quoted in a news article or appeared on a podcast, the article or show notes sometimes include their contact email. A quick Google search for their name plus "email" or "contact" can surface these.

Scaling Your Search

These methods work great for a few prospects, but if you need to find decision-maker emails for hundreds of businesses, you need automation. Easy Email Finder lets you search entire industries in specific cities and pulls back verified email addresses from each business's website automatically.

The key is persistence. If one method doesn't work, try the next. Most decision-maker emails can be found within five minutes using a combination of these approaches.