How to Build a Local Business Lead List for Free
Published January 23, 2026

Local Leads Are the Best Leads
If you sell products or services to local businesses, your ideal prospects are already listed publicly across dozens of free platforms. You just need to know where to look and how to organize what you find.
Source 1: Google Maps
Google Maps is your single best source for local business leads. Here's how to use it effectively:
- Search for your target business type (e.g., "dentists in Austin TX")
- Browse the results and click on each business listing
- Note their business name, address, phone, website, and rating
- Visit their website to find an email address
To automate this entire process, Easy Email Finder searches Google Places and scrapes emails from each business website automatically. What takes hours manually takes minutes with automation.
Source 2: Yelp and Review Sites
Yelp, TripAdvisor, and industry-specific review sites list thousands of local businesses with ratings, websites, and sometimes direct contact info. Use these sites to:
- Find businesses sorted by rating and review count
- Identify actively managed businesses (those that respond to reviews)
- Get website URLs for email extraction
Source 3: Local Chamber of Commerce
Your local Chamber of Commerce maintains a member directory that's usually searchable online. These businesses are often well-established, community-minded, and open to new partnerships. Many directories include direct email addresses.
Source 4: Better Business Bureau
The BBB directory lists accredited businesses with contact details. Being BBB-accredited suggests a business values its reputation and is more likely to respond professionally to outreach.
Source 5: Facebook Local Business Pages
Search Facebook for "[business type] in [city]" and browse local business pages. Many small businesses treat Facebook as their primary web presence and list their email directly on their page.
How to Organize Your List
Create a spreadsheet with these columns:
- Business name
- Owner/manager name (if available)
- Email address
- Phone number
- Website
- Source (where you found them)
- Notes (ratings, specialties, anything useful for personalization)
With Easy Email Finder, you can export your leads as a CSV file that's ready to import into your CRM or email tool. Start building your local lead list today and you'll be surprised how quickly it grows.
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