How to Build a Digital Agency Lead List

Why Agency Lead Lists Are Valuable

Digital agencies occupy a unique position in the B2B landscape. They serve as intermediaries between technology vendors and end clients, which makes them powerful multipliers for your business. If you sell software, a single agency relationship can lead to dozens of client implementations. If you offer white-label services, agencies become ongoing customers with recurring revenue potential. And if you provide complementary services, agencies can become referral partners.

But building a list of digital agencies is harder than it sounds. Unlike restaurants or law firms, many digital agencies do not appear in local business directories. They operate remotely, serve clients nationwide or globally, and their only real presence is their website and social media profiles. You need a different approach to find them.

Types of Digital Agencies to Target

Before building your list, decide which types of agencies are the best fit for your offering:

• Full-service marketing agencies: Offer SEO, PPC, social media, content, and email marketing. Usually 10-50 employees with diverse client rosters.
• SEO agencies: Specialize in search engine optimization. Often smaller teams of 3-15 people. High demand for tools and technical services.
• Web design and development agencies: Build websites for clients on platforms like WordPress, Shopify, Webflow, and custom stacks. Always looking for design tools, hosting, and development resources.
• PPC and paid media agencies: Manage Google Ads, Facebook Ads, and other paid channels. High-spending, data-driven teams that invest heavily in tools.
• Creative agencies: Focus on branding, graphic design, and creative campaigns. Often smaller, boutique operations.
• Software development agencies: Build custom software, mobile apps, and web applications for clients. Technical teams that use modern development tools.

Step-by-Step: Building Your Agency Lead List

Step 1: Define your target agency profile. Which type of agency is most likely to buy your product or partner with you? What size are they? What tools do they currently use? Get specific.

Step 2: Run targeted digital business searches. Use Easy Email Finder in Digital Business mode to search for agencies. Here are some effective search queries:

• "web design agency" or "WordPress development agency"
• "SEO consulting agency" or "search engine optimization firm"
• "Facebook ads agency" or "paid social media agency"
• "e-commerce agency" or "Shopify development agency"
• "SaaS marketing agency" or "B2B content marketing agency"

Step 3: Enrich and review results. Run the enrichment to extract emails, tech stack data, and social links. Then review each result to confirm it is actually an agency and not a different type of business.

Step 4: Segment your list. Organize agencies by type, tech stack, apparent size, and any other relevant criteria. This segmentation is critical for personalized outreach.

Step 5: Export and prepare for outreach. Export each segment as a separate CSV file. This makes it easy to create different email templates and sequences for each segment.

Using Tech Stack Data to Segment Agencies

One of the most powerful features of Easy Email Finder for agency prospecting is tech stack detection. When the tool crawls an agency website, it identifies the technologies they use, which tells you a lot about the agency:

WordPress agencies typically build client sites on WordPress and are interested in themes, plugins, hosting, and page builders.

Shopify agencies specialize in e-commerce and are interested in Shopify apps, fulfillment tools, and e-commerce marketing platforms.

Webflow agencies tend to be design-focused and interested in no-code tools, design systems, and creative collaboration platforms.

React or Next.js agencies are technically sophisticated and interested in developer tools, APIs, and modern infrastructure.

By segmenting your list based on the detected tech stack, you can craft outreach messages that speak directly to each agency's technical reality.

Outreach Templates for Agency Prospecting

Here is a framework for writing cold emails to digital agencies:

Opening: Reference something specific about their agency, such as a project on their portfolio, a blog post they wrote, or the types of clients they serve.

Value proposition: Explain in one sentence how your product or service helps agencies like theirs. Be specific about the outcome: save time, increase revenue, reduce client churn, or improve deliverables.

Social proof: Mention other agencies that use your product, or share a relevant metric that demonstrates value.

Call to action: Ask a simple yes/no question or suggest a brief call. Do not ask them to watch a 30-minute demo video or read a 10-page whitepaper.

Scaling Your Agency Lead Generation

With Easy Email Finder's pay-as-you-go pricing at $0.25 per email, building large agency lead lists is affordable. A list of 200 agency contacts costs just $50. You get 5 free lookups to start, so you can test the tool and verify the quality of results before spending anything.

For agencies specifically, you might also want to read our guide on finding web design agency emails and our broader guide to finding digital marketing agency contacts.

Visit easyemailfinder.com to start building your agency lead list today.