The Complete Guide to Google Places Lead Generation

What Is Google Places Lead Generation?

Google Places (also known as Google Business Profiles) contains detailed information about millions of businesses worldwide. Each listing can include a business name, address, phone number, website, hours, reviews, and more. For lead generation, this publicly available data is incredibly valuable.

Why Google Places Is a Goldmine for Leads

Unlike paid databases that go stale quickly, Google Places data is constantly updated by business owners themselves. Here's why it's so effective:

• Accuracy: Business owners maintain their own listings
• Coverage: Millions of businesses across every industry and location
• Rich data: Includes ratings, reviews, business type, and price level
• Free access: All data is publicly available

How to Extract Leads from Google Places

There are two main approaches to pulling leads from Google Places:

Manual Method

1. Go to Google Maps and search for your target business type and location
2. Click on each result to view the business profile
3. Copy the business name, website, and phone number into a spreadsheet
4. Visit each website to find email addresses on contact pages

This works for small lists but is painfully slow for anything over 20 businesses.

Automated Method

Easy Email Finder automates this entire process. Enter a search query like "plumbers in Dallas" and the tool pulls business data from Google Places, then crawls each business website to extract email addresses. You get a complete lead list with names, emails, websites, and phone numbers in minutes.

Tips for Better Google Places Results

• Be specific with keywords: "Italian restaurant" works better than just "restaurant"
• Target specific neighborhoods: Narrower searches return more relevant results
• Filter by ratings: Higher-rated businesses are often better prospects
• Look at review count: More reviews usually means more established businesses

What to Do With Your Leads

Once you've built your list, personalize your outreach. Reference something specific about each business, like a recent review or their Google rating, to show you've done your research. Tools like Easy Email Finder also detect business tech stacks and social profiles, giving you more personalization hooks.

Getting Started

Start with a small, focused search in one city and one industry. Refine your approach, test your outreach, and then scale to more locations and business types as you dial in what works.