Travel Agency Lead Generation: Finding Corporate Travel Contacts

Why Corporate Travel Is the Growth Opportunity

While leisure travel is competitive and price-sensitive, corporate and group travel represents a high-margin, recurring revenue opportunity for travel agencies. Companies that send employees on business trips, organize conferences, or plan incentive travel programs need reliable travel management partners. Once you land a corporate account, it can generate tens of thousands of dollars in annual revenue with repeat bookings.

The challenge is finding the right decision makers at companies that need travel services and convincing them to switch from their current arrangements to your agency.

Identifying Corporate Travel Decision Makers

The person who controls travel spending varies by company size:

• Small businesses with under 50 employees: The business owner or office manager typically books travel. They value personal service and flexibility.
• Mid-size companies with 50 to 500 employees: An HR director or operations manager often manages travel. They need policy enforcement and reporting.
• Large companies: They have dedicated travel managers or use travel management companies. Focus on specific departments with unmanaged travel.
• Professional services firms: Consulting firms, law firms, and accounting firms have high travel spend and value reliable booking support.

Finding Business Contacts for Travel Sales

To sell corporate travel services, you need to reach business owners and office managers directly. Easy Email Finder lets you search for businesses by type and location, making it easy to build prospect lists of companies in industries with high travel spend like consulting, technology, sales organizations, and professional services.

You can also target businesses planning events by searching for event planners, conference organizers, and meeting professionals in your area. These contacts often need travel services for their attendees.

Crafting Travel Agency Outreach Emails

Your outreach should focus on the problems you solve, not just the trips you book:

1. Highlight time savings: Business owners hate spending time on travel logistics. Emphasize how you handle everything so they can focus on their business.
2. Show cost savings: If you can demonstrate that your agency can reduce their travel costs through negotiated rates or better routing, lead with that number.
3. Mention emergency support: Delayed flights, cancelled hotels, and travel emergencies are major pain points. Your 24/7 support is a strong differentiator.
4. Offer a travel audit: Analyze their recent travel spending and show them where they could save money or improve their travel policy.

Niche Travel Opportunities

Consider specializing in a travel niche to differentiate your agency and target your outreach more effectively:

• Sports travel: Teams, leagues, and tournaments need group travel coordination.
• Religious group travel: Churches and religious organizations plan pilgrimages and mission trips.
• Alumni and university travel: Colleges organize alumni trips and academic conferences.
• Incentive travel: Companies reward top performers with trip incentives.

Building Long-Term Corporate Relationships

Once you land a corporate client, retention is everything. Send regular emails with travel tips, destination highlights for their upcoming trips, and summaries of how much time and money you saved them. This reinforces your value and prevents competitors from poaching your accounts.

Conclusion

Corporate and group travel clients are the most valuable accounts a travel agency can land. Use Easy Email Finder to identify businesses with high travel spend in your market, reach out with emails that focus on time and cost savings, and build lasting relationships through exceptional service. The agencies that proactively prospect for corporate clients will thrive while those waiting for walk-in business will struggle.