How to Research Prospects Before Reaching Out

Why Research Matters

Prospects can instantly tell the difference between a generic template and a message written specifically for them. Research is what makes personalization possible. It transforms your outreach from "Dear Business Owner" to a message that feels like it was written by someone who genuinely understands their situation.

The good news is that effective research does not take long. Five to ten minutes per prospect is usually enough to find the insights you need.

The Research Checklist

Before reaching out to any prospect, gather information from these sources:

1. Their Website

• What products or services do they offer?
• How do they describe themselves and their customers?
• Do they have a blog or news section with recent updates?
• What technology does their website use?
• Is their website modern or outdated?

Easy Email Finder can help with this step by providing business details and email addresses scraped directly from company websites, saving you the initial research time.

2. Google Reviews and Reputation

• What do customers say about them?
• Are there common complaints you could help solve?
• How do they respond to negative reviews?
• What is their overall rating compared to competitors?

3. Social Media

• Are they active on LinkedIn, Facebook, Instagram, or Twitter?
• What content do they share or engage with?
• Have they posted about any recent wins, challenges, or changes?
• Who are the key people at the company?

4. Industry Context

• What trends are affecting their industry right now?
• Are there regulatory changes or economic factors impacting them?
• Who are their main competitors and how do they compare?

Turning Research into Outreach

Once you have gathered this information, use it to craft your message. Here is a simple formula:

1. Open with a specific observation about their business
2. Connect that observation to a challenge they might be facing
3. Briefly explain how you can help
4. End with a low-commitment call to action

For example: "I noticed your Google reviews mention that customers love your service but struggle to book appointments online. We have helped three other dental practices in your area solve this exact problem."

Research at Scale

As your outreach volume grows, you need tools that speed up research without sacrificing quality. Easy Email Finder automates the most time-consuming part by finding verified business emails and key details, letting you focus your research time on the insights that make your outreach stand out.