Clearbit Alternatives for B2B Lead Generation

The Clearbit Landscape Has Changed

Clearbit was one of the most popular B2B data enrichment platforms, known for its APIs that could enrich email addresses with company and contact information. After being acquired by HubSpot in late 2023, Clearbit's standalone products have been increasingly integrated into HubSpot's ecosystem. If you are not a HubSpot customer, or if Clearbit's pricing no longer fits, here are the best alternatives.

Top Clearbit Alternatives

1. Easy Email Finder (Best for Local B2B)

Easy Email Finder takes a unique approach to lead generation by combining Google Places business data with real-time email scraping. Rather than enriching existing contacts, it helps you discover new businesses and their emails simultaneously. At $0.25 per email with no subscription, it is extremely affordable. The data includes business name, address, phone, Google rating, categories, and website alongside the email. Best for anyone targeting local and small businesses.

2. Apollo.io (Best Overall Clearbit Replacement)

Apollo.io offers data enrichment, prospecting, and engagement in one platform. Their database rivals Clearbit's in coverage, and the company enrichment features are robust. The free tier is generous, and paid plans start at $49 per user per month. If you used Clearbit primarily for enrichment APIs, Apollo's enrichment endpoint is a viable replacement.

3. ZoomInfo (Best Enterprise Option)

ZoomInfo has the largest B2B database and the most comprehensive enrichment capabilities. If budget is not a constraint and you need enterprise-grade data with intent signals, ZoomInfo is the top choice. Pricing starts at approximately $15,000 per year with annual contracts.

4. Lusha (Best for Quick Enrichment)

Lusha's Chrome extension enriches LinkedIn profiles with emails and phone numbers instantly. Their API also supports company and contact enrichment. Starting at $49 per user per month, it is more accessible than ZoomInfo while covering the core enrichment use cases that Clearbit handled.

5. People Data Labs

For developers who used Clearbit's APIs heavily, People Data Labs offers similar person and company enrichment APIs. Their dataset covers over 1.5 billion unique person profiles. Pricing is usage-based starting at $0.01 per record, which can be cost-effective at scale.

What Clearbit Did Well

Clearbit's strength was its clean, developer-friendly APIs and high-quality company data. It excelled at enriching inbound leads in real time, powering website visitor identification, and integrating seamlessly with tools like Salesforce and Segment. When evaluating alternatives, consider which of these specific capabilities matter most to your workflow.

Choosing Your Alternative

• For enrichment APIs: People Data Labs or Apollo.io
• For sales prospecting: Apollo.io or Lusha
• For local business discovery: Easy Email Finder
• For enterprise data needs: ZoomInfo
• For HubSpot users: Consider the native Clearbit integration now built into HubSpot

Final Thoughts

The Clearbit acquisition created an opportunity for competitors to fill the gap. For most small and mid-size businesses, Apollo.io offers the most complete Clearbit replacement. For teams focused on local markets, Easy Email Finder provides fresh data at a fraction of the cost through its unique Google Places integration and pay-per-email pricing model.