The Perfect Cold Email Template for B2B Sales (Copy and Paste)

Why You Need a Proven Cold Email Template

Writing cold emails from scratch every time is exhausting and inconsistent. A solid template gives you a repeatable framework that you can personalize for each prospect without starting from zero. The key is choosing a template that is flexible enough to adapt but structured enough to perform.

Template 1: The Problem-Solution Email

This template works best when you know a specific pain point your prospect faces.

Subject: Quick idea for [Company Name]

Hi [First Name],

I noticed that [specific observation about their business or industry challenge]. A lot of [role titles] we work with tell us that [pain point] is costing them [time/money/opportunities].

We recently helped [similar company or industry] solve this by [brief description of solution], and they saw [specific result] within [timeframe].

Would it make sense to chat for 15 minutes this week to see if we could get you similar results?

Best, [Your name]

Template 2: The Mutual Connection Email

Leverage shared connections, communities, or events to build instant rapport.

Subject: [Mutual connection] mentioned you

Hi [First Name],

[Connection name] mentioned that you are working on [relevant initiative]. I help [target audience] with [specific outcome], and I thought there might be some overlap.

Would you be open to a brief call to explore whether we could help?

Cheers, [Your name]

Template 3: The Value-First Email

Lead with free value before asking for anything.

Subject: Free resource for [their industry] teams

Hi [First Name],

I put together a [guide/checklist/report] on [relevant topic] that I think your team at [Company Name] would find useful. Here is the link: [URL].

No strings attached. If you find it helpful and want to chat about how we help companies like yours [achieve outcome], I would love to connect.

Best, [Your name]

How to Customize These Templates

• Replace bracketed fields with real, researched information
• Keep your email under 125 words
• Use only one call-to-action per email
• Test different subject lines for each template

Start With Accurate Contact Data

The best template in the world is useless if it goes to the wrong inbox. Use Easy Email Finder to source verified business emails before launching any campaign. With accurate data, your templates land where they belong and your reply rates improve immediately.

Combine these templates with Easy Email Finder to build a scalable B2B outreach machine that generates real pipeline.