Easy Email Finder vs RocketReach: Which Delivers Better Results in 2026?

Person Lookup vs Business Discovery

RocketReach and Easy Email Finder represent two fundamentally different approaches to finding email addresses. RocketReach is a person-centric tool: you input a name and company (or browse their database) and get that individual's personal and professional email addresses plus phone numbers. Easy Email Finder is a business-centric tool: you search for a business type and location and get the businesses' published email addresses along with rich contextual data.

Neither approach is universally better. The right choice depends on whether you need to reach specific people or discover businesses.

How RocketReach Works

RocketReach maintains a database of over 700 million professional profiles compiled from web crawling, public records, data partnerships, and user contributions. When you search for a person, it returns their email addresses (personal and work), phone numbers, social profiles, and employment history. The platform also offers company search, bulk lookups, and a Chrome extension for LinkedIn and web browsing.

Accuracy varies by contact. RocketReach assigns confidence levels, and emails for well-known professionals at large companies tend to be reliable. Accuracy decreases for smaller companies and less publicly visible individuals — the same pattern-guessing limitations that affect most database-driven tools.

How Easy Email Finder Works

Easy Email Finder uses Google Places to identify businesses and then scrapes their actual websites for published email addresses. The process is real-time: no pre-built database, no guessing. You get the email that the business put on their website, along with Google ratings, phone numbers, addresses, tech stack detection, social media links, franchise detection, and business categories.

The key difference: Easy Email Finder finds what businesses publish, not what databases guess. This means higher reliability per result but potentially lower coverage for businesses that use contact forms instead of publishing email addresses.

Pricing Comparison

RocketReach pricing:

• Essentials ($53/month): 80 lookups per month
• Pro ($107/month): 200 lookups per month
• Ultimate ($269/month): 500 lookups per month

At the Essentials tier, each lookup costs roughly $0.66. Even at the Ultimate tier, it is about $0.54 per lookup. These are among the highest per-lookup costs in the email finder market.

Easy Email Finder charges $0.25 per email found, with no monthly subscription. For 200 lookups, you pay $50 versus $107 on RocketReach Pro — less than half the cost. And you only pay when an email is actually found.

Data Depth: Different but Complementary

RocketReach provides person-level data: individual names, job titles, employment history, personal emails, work emails, and phone numbers. This is invaluable for account-based sales where you need to reach specific decision-makers at target companies.

Easy Email Finder provides business-level data: the company's public email, Google rating, price level, business categories, physical address, phone number, website tech stack, social profiles, and franchise status. This is invaluable for local and small business prospecting where you need to qualify businesses before outreach.

Some prospectors use both: RocketReach for named-account targeting and Easy Email Finder for geographic discovery campaigns.

Coverage and Accuracy

RocketReach's 700 million profiles give it broad coverage for professionals, especially in technology, finance, and other industries with high LinkedIn adoption. Coverage is thinner for tradespeople, local service businesses, and small operators who are not on LinkedIn.

Easy Email Finder covers any business on Google Places with a website — which includes millions of local businesses that RocketReach's database may not contain. A landscaping company in Tucson or a bakery in Burlington may not appear in RocketReach but will likely appear in Google Places.

API Access

RocketReach offers API access on paid plans, with the same credit-based pricing. Easy Email Finder offers API access at $0.25 per email with no separate subscription. Both APIs return JSON and are straightforward to integrate. Easy Email Finder's API documentation is available at the developer portal.

When to Choose RocketReach

RocketReach is the better choice when you need to find specific individuals at known companies, you need personal direct emails or phone numbers, you are doing account-based selling into enterprises, or you need employment history and social profiles for research.

When to Choose Easy Email Finder

Easy Email Finder is the better choice when you are prospecting local businesses by geography and industry, you need rich business context (not just an email), you want pay-per-email pricing without subscriptions, or your target market is small businesses that may not appear in traditional B2B databases.

For a broader look at your options, see our Hunter.io alternatives guide or our analysis of pay-per-email vs subscription pricing.